In our area, a suburb of NYC, it isn’t that tufts is considered more prestigious than Emory, but rather it is more difficult to get into from our school. According to our naviance, tufts requires a higher GPA and much higher SATs, and in my younger son’s class year, the schools attracted different kinds of folks, probably because the schools have a distinctly different vibe/culture. Emory still stayed on his list, but wasn’t among his top choices.