<p>This is gonna change USC a lot I bet. With the introduction to usage of the common app more people are definitely going to apply because of proven convenience, I know of a few people who didn’t apply for the fall 2011 year because of the whole separate application. Their original application process was weird, but it helped set it apart as a school an showed if students were interested in the school because of the time they are setting aside for it. I think also USC wants national recognition which is what it has been working on for some time.</p>