USC Adopts the Common App for 2011-2012

<p>I don’t know about the film supplement, but my previous comment was directed at the individual who thought more selectivity means higher yield. He/she couldn’t be more wrong. In fact, it’s usually the opposite. When a university surges in selectivity due to some new implementation (as an example joining the common app which increases your applicants greatly) they will see a drop in yield if they admit too high of a profile that does not meet the university “match” since most admitted students will decide to enroll elsewhere. The reason for this is, if we assume USC becomes more selective very quickly and admits higher and higher caliber students, chances are those students will have gained admission to places better than USC and will choose not to attend USC dropping its yield. USC as well as any other college can only admit a profile based on its name brand/reputation. USC is definitely up there, but thinking that in 1-3 years due to the common app USC will increase in both selectivity and yield is naive.</p>