<p>It is funny to see the USC hoopla because the US News rankings have been discredited a long time ago as having a flawed ranking methodology (just search Google to read why). The US News list is no more accurate than the MTV Music Awards and is produced for one reason - to sell lots of magazines. In fact it has been discovered that US News shuffles the list around (by constantly changing methodology and criteria weights) for no other reason than to capture the public interest and to sell more magazines. Few educated students in the top schools would take this marketing seriously.</p>