<p>Princeton has cachet anywhere.</p>
<p>USC has cachet in California. Once you leave the state, it’s known more as a football school. </p>
<p>As for Purdue, I grew up next door in Ohio, and Purdue didn’t have any kind of cachet. It wasn’t until a several years ago that I learned Purdue had a reputation as a good engineering school, but most people aren’t going to know that.</p>