@Wis75 I think that while they may not be offering many merit scholarships, Wisconsin does a very good job of offering experiential enticements. That is valuable and the understand that. They do a good job of making the case to students for why they should choose Wisconsin over other options, highlighting the campus, the rah rah Wisconsin experience, the opportunities, and the athletics. Many peer institutions would do well to sit in on some of the applicant and admitted student events that Wisconsin organizes and compare it to their own.