<p>“Others could point in the general direction of the alumni giving as a proxy for the “happiness” of its alumni.”</p>
<p>Hello, this is your alumni association calling you and begging you to make a donation. As you know, we are a private school and depend more heavily on your donations than those that are public. We would like you to donate generously, but we will be glad to accept any gift no matter what the size. If you don’t send anything, our high rating is at risk at USNWR since they use percentage of alumni who donate as a criterion for rankings. We will call you once a week until you send in some money. We just know that you were very happy with your experience here and want to remind you, over and over, that you owe us back.</p>