This isn’t a conversation that interests me. Marketing personnel aren’t academics. If they see an idea they like, they use it. I never communicate with the administration. I’ve kept in touch with a few professors, but we never discuss what’s going on with the school’s ranking, etc. Their research continues, unaffected by financial vicissitudes, and our conversations run along personal and philosophical lines. They’d be shocked that I gave thought to such banalities as we fret about here.