You’ve heard it a billion times but I’ll say it again. Everyone has good scores, ECs, and GPAs, it’s how much demonstrated interest that can really set you apart (and even help you if one of those other categories are slightly weaker). Personally I attended a visit that a counselor made at my high school both Junior and Senior year, visited the summer before my senior year and interviewed, applied ED, applied for some scholarships, and stayed in contact with my regional admission officer (calling her after I submitted my application to give updates on awards and stuff). Just don’t go overboard with the calling