<p>My D’s school large (enrollment over 3,500) uses Naviance as a clearinghouse for all college application materials. So, for instance, kids and parents fill out surveys to help the guidance counselors know enough to write a credible recommendation letter and all school forms are sent to the Common App by virtue of a link between the two sites. As mentioned by others, students can see aggregate data on how they compare with others who are interested in the same schools. You wouldn’t want to base a college search plan on this entirely but it’s a useful weapon for the arsenal. There are other ways to see, in general, the kind of students a school takes. But it’s useful to get a more specific sense of where people from your school are applying and getting accepted. Our Naviance has started linking to College Confidential fairly recently.</p>