<p>So much depends on getting a young child to read, and finding material that is interesting to him/her. I’d look for anything - whether sports magazine, girly mags/chick lit, pop culture. Roald Doahl was a starter for my S, then Star Trek, S Wars, Lord of Rings, anything by Orson Scott Card (Ender’s Game), etc. (By HS, he was finally off & running into everything, but it was a slow start)
I see young adults struggling to get thru Lord of Flies and other required reading, but then relax with teen books & magazines.
Nothing like reinforcement. Our local Pizza Hut use to give out personal pan pizzas after a certain # of books read.</p>