What might I need to be aware of when people ask me to promote their scholarship?

If it’s related to a business…and seems to be promoting the business…i would say…no.

There have been a number of posts here (deleted) claiming to offer free money to college students. When the links were opened (by people with a higher pay grade than mine), they were really spam.

I think the best way is to ignore unsolicited emails of this type.