“Elite” colleges: “Everybody apply to us, we need to increase application numbers, we need to decrease acceptance rates in order to increase our rankings! More application, please!”
Also “elite” colleges: “Oh woe is us! So many applications that we don’t know what to do!”
That VP for enrollment was engaging in a humble brag, and is full of bovine excrement. This is exactly the situation that they were all aiming for, so any complaints are highly disingenuous. “Oh I don’t know what we’ll do, being a popular college is such a burden!”