Yield is not a minus, either. Yield is absolutely not a factor in the USNWR rankings. Besides, in this age of the common app, heavy advertising and 12-20 applications per student being common, yield has ceased to be even an iota of an indicator. Similar reasoning should tell USNWR to stop using admission rate as well, even the 1.25% they still count it. But then, virtually every factor they use is bogus for what they claim they are measuring, so why pick on any particular one?