They do not expect it to be immediate. He has plenty of time to look at the application and figure it out. Does the college also accept the common app? If so, all he has to do is add them if all of his information is already entered into the common app.
No one should be completing an application in minutes. It’s not a race. Take your time and make sure all of the information is correct. When people say to “apply early” they are talking about making sure everything is in before the EA deadline.