Why are so many colleges suddenly free [tuition] under 200k?

As others have said, a college’s “typical assets” threshold isn’t usually published with the free tuition offer, and this can make a significant difference. I know that Colby’s asset threshold for its 200k income free tuition program is 500k including all home equity, which likely rules out some otherwise qualified students. A college could theoretically adjust this lever until the qualifying student pool included whatever target number the program can afford to help.

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