Why do the Ivies need to send email to ask kids to apply?

[momofboiler1]

@EmptyNestSoon2

Do you think the same of schools that are way below your child’s range, when they mail to your kid? Are you just as cynical that Low Tier U from a faraway state who is sending your kid mail and offering them a free application is doing so just to increase the size of their denominator, not because they really hope to persuade your kid to go there?

Yep I am just as cynical but it’s just marketing and definitely no need for upset. My D’s two biggest mailers with U of Chicago and Colorado School of Mines. Very different selectivity, both equally annoying with mailers and contacts. All went into the trash.