Why do the Ivies need to send email to ask kids to apply?

U Chicago must have quite the marketing budget based on the replies here. They were one of the first and more frequent mailings my daughter received. But I have to admit their marketing was well done and we did do a tour when in Chicago for Easter her junior year. It was not a good fit for her so she didn’t apply but the marketing was effective and at least got us on campus.

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