The Yale AO’s themselves went to the affluent schools. It’s not that they don’t know which are the richest areas to mine. The point related to the thread is that there is a real push by many of the elite colleges to diversify their student bodies. Using students to reach out to underrepresented schools during their breaks is an efficient and low cost way to get out and personalize the message. Mailings, especially electronic ones, are a very cheap way to potentially find the diamonds in the rough. The message as to the affordability of many of these schools is an important one for them to communicate. I honestly don’t believe that in most cases for elites that these mailings are to sucker in “no-shots” to lower their admit rate or to collect app fees.
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