I know it’s all marketing but…When my son was on 8th grade his brother got a Yale Blue book. He took it and read it cover to cover and told me he was going there. He worked really hard in HS and held on to that book for all 4 years. He even talked about that mailing in one of his short essays. I don’t know if he would have applied if he didn’t fall in love with that school just from that mailing. We didn’t even get a chance to visit. Well, he got in and has never been happier.
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