Everyone has it right. There’s empirical research on this: higher ed customers (parents) prefer the high price plus discount to the transparent, lower sticker price. Practically every school that’s tried it gets spanked in the market.
Everyone has it right. There’s empirical research on this: higher ed customers (parents) prefer the high price plus discount to the transparent, lower sticker price. Practically every school that’s tried it gets spanked in the market.