Utica College is doing a “tuition reset.” From their website:
Utica College is ushering in a new era for college affordability, reducing the cost of undergraduate tuition and fees by 42 percent to fall below $20,000.
The tuition reset will take effect in Fall 2016 for all new and returning students in the on-campus undergraduate program. The 2016-17 published price of tuition and fees will be $19,996, and when the average room and board of $10,434 is added in, the approximate total cost of attendance will be $30,430 per year. That’s before financial aid.
We’ve seen ads about this for the past few weeks on the local (upstate New York) television stations. It will be interesting to see if it is a successful strategy for them.