<p>“And I don’t understand what you mean by Apple honing in on buying through the iPad. I buy on an iPad. I go to the Amazon Kindle app, buy with the one click just as I would on a laptop for a hard copy, payment goes to Amazon, I get my ebook.”</p>
<p>That used to be true - but after Steve Jobs (who last year boasted that reading is dead) realized just how big and alive the ebook business is, he couldn’t pass up the oppurtunity to let proceeds go under his nose. Lately - Apple has been pressuring Amazon/B&N by demanding 30% of all ebook purchases made on their devices. (The three companies are direct competitors, even if not for ereader devices, for ebook sales with Nook bookstore, Kindle bookstore, and iBooks)</p>
<p>Amazon didn’t cave in for the outrageous demand, and as a result Apple has removed to ability to “buy” a book from the actual apps. This questionable ethic (Apple lets all other app creators to let people buy stuff in-app, but won’t let Amazon do so because Kindle books are a major source of income) meant Kindle and Nook account holders had to purchase the books externally, such as on a web browser, and then go back to their iOS device, open the app, and sync, etc. Meanwhile, iBooks maintained to ability for streamlined purchases.</p>
<p>Since Amazon has always promised their “by once, read anywhere” mantra creating Kindle apps for iOS, Blackberry, PC, Mac, Android; they risked upsetting their own customers (who were bound to be upset when they found out they couldn’t buy books from their iOS apps, even though it is Apple’s doing).</p>
<p>The latest Amazon response to this was the release of the “Kindle Cloud Reader”. It is a browser based (I believe it currently works on Safari, Chrome, and perhaps Firefox, with support for others supposedly on the way) service that lets customers read their Kindle purchases inside the browser, and also saves their books I believe for off-line reading. This essentially frees up customers from reliance on apps, and instead they could access their material from device with a browser.</p>