Colby College’s retention rate of first year students is reported in US News’ Best Colleges 2020 Edition as 94%–which is excellent.
Personally, I am not a big fan of small, rural LACs, but Colby College seems to be doing a lot right.
P.S. If I had any input into Colby College’s brochure pictures, I would suggest showing Colby students enjoying a lobster tail dinner–I like lobster–on campus in Maine as well as on the beach in Bermuda during January term.
Then, with the help of PhotoShop, they could regionalize the photos for recruitment purposes (e.g. add grits for Southern applicants, green chile for prospects in the Southwest US, etc.).