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</p>
<p>The University actually agrees with you, which is why about 10 years ago, it embarked on a campaign to consistently brand itself simply as “Penn”:</p>
<p>[Penn:</a> Web Style Guide: Logo Identity and Branding Standards](<a href=“http://www.upenn.edu/webguide/style_guide/identity.html]Penn:”>http://www.upenn.edu/webguide/style_guide/identity.html)</p>