Completely disagree with the statement that the location of the college doesn’t really matter. Compare a student living in Berkeley with one at Chapel Hill. Totally different college town experience. Using this logic, no one would study abroad since they will be focused on their studies the whole time and not explore the city/country.
In addition, going to college in a certain city might be more favorable for internships and job prospects if one chooses to stay in that part of the country after graduation. The student attending college in and around Boston, NYC, or LA might have better job opportunities than say in St. Louis.
I’ve always felt that it all matters…location, fit, finances, social life, program of study, endowment per student, internships, clubs, on campus recruiting, alumni network, reputation, research opportunities. It’s all part of the college experience for 4 years and shapes who the student will become as they start their career.