The University of Arkansas seems to me to be a total hidden gem. One of the best college cities in the US, and certainly in the SEC. Incredible athletics, well known brand. Top 35 undergrad business school (per US News), generous out of state merit scholarships. Why not more popular? I get it is ranked lower than some other large universities, but honestly, the US News rankings can be interpreted any number of different ways, and the value of those rankings are certainly meaningful but shouldn’t be the be all end all. I personally think Arkansas will both rise in the rankings and start to be discovered in the coming years. Thoughts?