<p>appdad - Thanks for the posting the study. Very interesting. I do wonder about the perception that “winning” sports teams, especially in football and basketball, bring a higher profile for a university and, thus, draw in a better quality student. My first thought goes to schools like MIT (Do they even have a football team?), CalTech, Harvard, Yale, Princeton, etc. Not exactly known for their athletic stardom (unless you count crew). Again, it seems to me the purpose of colleges and universities is to provide places for intellectual study beyond secondary education. Seems like many schools have forgotten their mission statements. Additionally, aren’t public (and many private) universities not-for-profit? Where do all the ticket-sale and concessions monies go? Looking at the recent personnel layoffs and tuition hikes taking place across the country, my guess would be the athletic money does not go back into the academic budget. Where does all that extra money (profit) go?</p>