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<p>How incredibly detailed does it have to be?
I, personally, believe that it should be as detailed as possible. Details show that you have done your research and that you’ve taken the time to do this research because you’re definitely interested. </p>
<p>Can it be, “I can really see myself here for reasons x, y, and z,” or should it be more like “I love the description for Professor X’s class”?
A mixture of both is absolutely fine. </p>
<p>**How do I reconcile amorphous things like “atmosphere” and “friendliness” with hard facts? **
I really have no answer to this question 
. This is where you have to let your own creativity kick in - this is going to be what sets your “Why Wellesley?” essay apart.</p>