<p>I think that by “level of interest” Carleton isn’t referring to how much you say you want to attend but to things like visiting or actually asking for an interview. My son didn’t visit before he was accepted nor did he even request an interview (I, personally, thought that was a mistake on his part–but I was wrong). In his case, at least, there wasn’t a huge amount of “demonstrated interest,” (aka, “showing the love”), although I know his “Why Carleton” answer was well thought-out and considered.</p>