<p>I have to say, wearing a marketing hat for a moment, this was excellently timed Public Relations work by Harvard. Instead of the whole week being focused on their peer institutions’ early action speculation and buzz, they are going to dominate the college news this week. They knew better than to release it next week, which would compete with the coverage of the admit outcomes.</p>
<p>Definitely smart timing, and a good way to get mindshare from students and families who may otherwise only focus on their ‘competitors’ for the next 3 months.</p>