I could be wrong but other than academics, I don’t see many similarities between W&M and UR.
Campus wise - we thought Miami of Ohio was similar to W&M and obviously a safety.
Some might consider Elon similar - I’m not sure which - but size/campus wise.
How about a Lafayette, Bucknell, or even a Butler. U of Denver is another.
Don’t forget the publics - and some have Honors. If you want smaller, in addition to Miami, look at Delaware and U Pitt. You might look at the other Miami too (in Florida).
You might also look at an American as well - and a Syracuse (a bit bigger).