<p>On the issue of favorability, it’s important to understand what drives these numbers. Here are three important considerations that jump out from the polling data: </p>
<p>a) Favorability numbers are driven by a candidate’s own party and partisan supporters.</p>
<p>b) Unfavorability numbers are driven by the opposing party and supporters of other candidates, i.e. each candidate’s partisan opponents.</p>
<p>c) Both numbers increase with name recognition and visibility. A high profile candidate will have higher favorable and unfavorable numbers than a lower profile candidate. Democrats, ask yourselves. Who do you view more unfavorably? Rudy Guiliani or Duncan Hunter?</p>
<p>Here’s data that illustrates the points from the latest CBS News poll conducted in late June. Note that this poll includes options for Favorable, Unfavorable, Undecided, and Haven’t Heard Enough so it is not pushing hard for answers from those who haven’t decided:</p>
<p>AMONG ALL VOTERS:</p>
<p>Clinton: 45% fav, 40% unfav, 15% no opinon
Edwards: 33% fav, 27% unfav, 40% no opinon
Obama: 40% fav, 22% unfav, 38% no opinon
Gore: 34% fav, 40% unfav, 26% no opinon</p>
<p>AMONG DEMOCRATS:</p>
<p>Clinton: 69% fav, 14% unfav, 17% no opinon
Edwards: 48% fav, 12% unfav, 40% no opinon
Obama: 54% fav, 13% unfav, 33% no opinon
Gore: 57% fav, 16% unfav, 27% no opinon</p>
<p>AMONG REPUBLICANS:</p>
<p>Clinton: 12% fav, 76% unfav, 12% no opinon
Edwards: 12% fav, 53% unfav, 35% no opinon
Obama: 21% fav, 38% unfav, 41% no opinon
Gore: 7% fav, 78% unfav, 16% no opinon</p>
<p>It is clear that, when you look at unfavorables for a Democratic candidate, you are really looking at Republican voters. The unfavorables among Democrats are statistically identical and very low across the board. It is also clear that unfavorables among Republicans increase with the candidate’s profile. Clinton and Gore, as icons in the Democratic party and having been through the opposition attack machine, have huge unfavorables. Lesser known candidates who have not been through the smear machine like Obama and Edwards, have lower unfavorables – for now. The Democratic nominee will certainly be an “icon” for Republicans by the day of the general election. Ask John Kerry. No candidate in the race is as high profile as Hillary Clinton. Outside of a former President, there is no active US politician who has been as high profile for as long as Clinton.</p>
<p>It is also clear that if you want to use favorable/unfavorable polling (instead of pure voter preference) in a primary election, you need to look at at Favorables among Democratic voters as the closest measure of actual support, i.e. driving to the polls and casting a primary ballot. Here we see the Democratic field breaking down this way:</p>
<p>Clinton: 69% fav
Obama: 54% fav
Edwards: 48% fav
Gore: 57% fav</p>
<p>Not surprisingly, this is about where the race currently stands among the three announced candidates with Clinton leading Obama and Obama leading Edwards.</p>
<p>Here’s the link to the actual poll data:</p>
<p><a href=“http://www.cbsnews.com/htdocs/pdf/062907_campaign.pdf[/url]”>http://www.cbsnews.com/htdocs/pdf/062907_campaign.pdf</a></p>