WSJ: Average "tuition discount rate" at private colleges hits 45%

<p>Ok, bclintonk, your child did not need a strategy to find merit aid because she was highly desirable and you were wealthy enough to pay if you had to. That’s great. But many of us whose children are wonderful in our eyes but not maybe as magical in the college’s and who can’t pay the list price DO need a strategy if we want our kids to have choices other than the state school.</p>