<p>It may be interesting to look at this from the view of marketing to get a handle on some of the issues. If one thinks of colleges as offering differentiated products appealing to particular niches, it might provide some clarity to the discussion.</p>
<p>Every college has SOME differentiating factors. It might be a particular program, a particular professor, a particular approach to an honors college, proximity or distance from potential customers (students), or the color of the dorm rooms. But there is always something and, usually, more than one something.</p>
<p>For the average undergrad, however, most of these differentiating factors won’t be important. If large state U has a Nobel Laureate in chemistry, that will make not one iota of difference to the undergrad who plans to stay as far away from the chemistry building as possible, or to the potential chemistry major who will never get close to this man. And if the Nobel Laureate lectures chemistry 101 in an 800-person auditorium, one might as well be taught by a TA or view the great man on video.</p>
<p>Because most of these factors aren’t important, I believe that most colleges are, essentially, “McSchools.” It is very difficult to tell one from another in any way that has real meaning for the educational value one buys. Other differentiating factors, such as big-time sports, weather, hot babes, hot guys, parties, architecture, etc. do attract some students, but they have little or nothing to do with what goes on in the classroom or, in the words of my business friends, the “core competency.” </p>
<p>There ARE exceptions, of course. There are schools that are strongly differentiated. Evergreen State, Antioch, St. John’s Annapolis/NM, Deep Springs, Berea, and Chicago, come to mind, and there are others. These schools tend to attract a particular kind of student that wants a particular kind of educational experience. The administration and faculty at these schools have strong opinions about what an educational experience should be, and what sorts of skills and knowledge comprise a superior education. They may be right or wrong, but they are not “Mc” anythings.</p>
<p>In the absence of strong, differentiating, educational factors at most schools that apply to most undergrads, prospective students and parents tend to turn to proxy data that they believe have an impact on educational quality, however one defines that. My own proxies for this are: quality of faculty, quality of students, and size of classrooms. I feel, with some justification, I think, that when one puts great faculty together with great students in small classrooms, good things are more likely to happen than when one has mediocre faculty with mediocre students in large classrooms. I tdoes not mean that good things always happen. It’s simply a matter of playing the odds.</p>
<p>Clearly, if one finds differentiating factors at a college that apply to a particular student with particular needs, passions, or goals, then one should strongly consider such a school over a school where one is depending on proxy factors like faculty renown, student quality, and class size. Certainly, one of those factors could be affordability in many cases.</p>