<p>PEALS-05, i will attempt to answer your question. note these are not my opinions but just personal observations or self-drawn conclusions:</p>
<p>“1. A jock/football school”</p>
<p>Schools with good football programs are stereotyped as party schools or schools that aren’t great for academics. USC happens to be #1 in football. That’s just a negative side effect, that is, its peers in the eyes of the general public are Auburn, Oklahoma, Texas, Georgia, Florida State, LSU, Miami, Tennessee, etc. Or if you think of it this way… rarely does a school that is known for academics fields a good football team. Speaking of which, before USC began its more recent focus to boost its academic status, that was what it was known for - football. </p>
<p>“2. Their students are vastly inferior (mostly in comparison to UCLA)”</p>
<p>It’s only been around the past 5 years that USC has started heavily recruiting academic standouts. In the past (not too long ago), the vast majority of the better students chose several other schools (i.e. Stanford, Berkeley, UCLA) over USC. That’s how it got the nickname “university of second choice.” Yes, USC is improving, but it’s not at the point where the public thinks it is more selective than UCLA, or at least the certainty of admission of a good student is more prevalent with USC than it is with UCLA. </p>
<p>“3. Their curriculum is vastly inferior (see above)”</p>
<p>This will always be a misjudgment because many people think that if a school has a good grad program in say, history, then that means it has a good undergrad program in history too. That’s not always the case. And in terms of grad programs, USC isn’t as developed, especially in comparison with some of its local colleges that it has cross-admits with undergrad (Berkeley, UCLA). But one also has to note that President Sample is trying to bring in more star faculty members (in academic areas) because that is one of USC’s weaknesses. </p>
<p>“4. It’s severely overpriced”</p>
<p>This is unfortunate for USC because it happens to be in California, where one could obtain a solid yet much cheaper education at the many UC’s. To many of the California residents, they would rather take the UC. Another way to look at this is if you’re going to pay $40k/year, where would you rather go, Stanford or USC? I don’t know, perhaps Boston College faces this same problem when compared to Harvard. The second argument as to why USC seems to be severely overpriced is its reputation for having many rich students. Yes, I know you’re going to argue that it is not be true in reality, but it is a reputation nonetheless, and one that was/is built on (partial?) truth. Hence the nickname, “university of spoiled children.” </p>
<p>“5. You must be sort of stupid if you attend USC, because that’s probably the best school you could get into”</p>
<p>See number 2.</p>
<p>“6. It’s terribly easy to get into USC”</p>
<p>Also see number 2. But in the recent past, it was pretty easy to get into USC. Here’s a personal opinion though… just from looking at its application, you’d think getting into USC would be a joke compared to some other colleges. </p>
<p>“How is that fair? Why do people flaunt UCLA as so superior to USC when they are separated by FIVE spots by the US News and World Report rankings?”</p>
<p>See number 3 (especially about people thinking departments are judged by graduate strength). Another reason why people think UCLA is superior to USC academically is because UCLA is well-rounded across the board. Many of its departments are strong and backed by strong faculty. USC does have its claim to fame in some areas, but many people aren’t looking for film, accounting, business, or journalism (I’m citing what you listed as USC’s strengths). I’m also looking at the strengths that you listed, and all of them are pre-professional majors. Colleges with good academic reputations in general are known for more than just its pre-professional majors; they are also very strong in academic majors such as the sciences, humanities, social sciences, etc. </p>
<p>I also want to note on the side that US News shouldn’t be used as the “bible” of college rankings. </p>
<p>You don’t have to go and defend or tear up every statement that I made here. I’m just trying to interpret the reasoning behind your cause of frustration.</p>