We visited Duke twice and both times my daughter strongly disliked it. She did not like the campus layout at all, found the campus to be too quiet, and was turned off by the fact that nobody was smiling. Disclaimer- she is a Tar Heel. I think there is some truth to what they say: when visiting both schools most will like one way more than the other - few will like both. They are too different for that to happen. Nothing against Duke- it’s obviously an outstanding school.