5 Key Ingredients for Targeted Website Advertising

<p>The phrase "website advertising" seems to have such a broad meaning. But success in marketing your site will only be realized if you narrow your goals. The first and most important goal is to get traffic to your website. The traffic must be the right type of visitors, or you won't get very far with your promotions. So let's look at five key ingredients for advertising your site.</p>

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<li> Know Your Target Audience</li>
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<p>Before doing anything, get to know who your customers are and where they shop, browse, etc. Customers are those who seek out your product or service (not necessarily your company name). They are ready to buy or at least thinking of a purchase in the near future. Do a little research to find out what their interests are and the various websites, printed publications, etc. they might enjoy reading. This is the first step to website advertising....before placing the first ad!</p>

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<li> Discover Keyword Advertising</li>
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<p>Keyword advertising is what many successful Web companies focus on in the majority of their campaigns. Why? Because keywords are used in every day searches at Google, Yahoo!, Bing and other search venues to find information, products and services. Your website will be tied to certain keywords based on what products and services you offer. These keywords provide a quick leap to your site from the popular search engines for thousands of potential customers. </p>

<p>So once you find out who your target audience is and what they like, then focus on which keywords they are likely to use to find your site. Better yet, hire a top marketing company to help you get started.</p>

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<li> Don't Limit Your Promotions</li>
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<p>Many small business owners become stuck in a rut when it comes to website advertising. They try one or two types of promotions and then never explore other options. If you've tried pay-per-click advertising through Yahoo! Publishing or Google Adwords-that's great! But don't neglect other effective methods of targeted promotion such as banner advertising, targeted popunder and redirected traffic, social bookmarking, blogs, and directories.</p>

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<li> Add Content</li>
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<p>Keep your website fresh and SEO friendly by adding keyword-rich content about your products and services. Add how-to content, product reviews, resources, and more to keep visitors coming back for more. Without adding content, your site will become dormant to visitors and search engines. Keep in mind that every targeted Web page you add can be promoted using the above methods mentioned. This increases your opportunity for results even more!</p>

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<li> Tell the Press</li>
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<p>No matter what type of website you have, you can send an optimized press release announcing your new site as well as other happenings, new products, etc. The reason you'll want your release to be optimized with certain keywords is because many releases get posted on the Web for the long term. It will attract search engine traffic for many years to come.</p>

<p>Press releases aren't only for the big corporations. They can be effective for the smallest of businesses. Look for a website advertising firm that offers the above mentioned promotions along with press release distribution. This will save you time and money while giving you the best of all Web advertising methods.</p>

<p>Use these five key methods to grow your website traffic while focusing on a ready-to-buy audience! </p>

<p>Email</a> Marketing & Email Advertising, Targeted Opt-in Emailing Service.</p>