$610 billion in purchasing power

Parent Cafe
1

<p><a href=“http://seattlepi.nwsource.com/business/230034_gaypridebusiness25.html[/url]”>http://seattlepi.nwsource.com/business/230034_gaypridebusiness25.html&lt;/a&gt;&lt;/p&gt;

<p>*Despite boycott threats from anti-gay groups and the perception of a gay marriage backlash from the American public, corporate sponsorship of gay pride festivities held around the country this month remains strong, according to event organizers nationwide and advertising agencies that specialize in reaching gay and lesbian consumers.</p>

<p>From Anheuser-Busch to Bank of America, Avis-Rent-a-Car to Aetna Insurance, mainstream businesses that might have once thought twice about flying their logos alongside the rainbow flag are actively courting a market they consider beneficial, if not essential, to their bottom lines.*
The bottom line speaks loudly in America, I predict that despite conservative backlash, that support for the GBLT community will continue to spread across the country.</p>

2

<p>Corporations want to sell them their goods = acceptance?</p>

3

<p>Who is “them”?</p>

4

<p>Is it the police officer, the firefighter, the judge, the teacher, the banker, the doctor, the volunteer, the parent, the minister, the computer programmer, the grandmother, the 15 year old boy, the movie star, the dog walker…oh THEM</p>

5

<p>No, I meant the police officer, the navy seaman, the Indian, the cowboy, and the construction worker.</p>

<p>The OP wants to say that corporations wanting to sell “homosexuals” goods is an indication that corporations are more accepting of homosexuals. I just don’t see it like that.</p>

6

<p>It means they see them as a viable community in this country. It means the boycott of Disney failed. It means that the corporations will not bow to pressure from certain groups that don’t want those corporations, IE Disney Land, to have events, sponsor parades, give to charities, that have gays there. That those corporations won’t just let a few zealots tell them who and who not that can market to, assist, or whatever. So certain corporations will not be afraid to advertise in certain magazines, for certain tv shows with gay characters, that kind of thing. It means that businesses won’t be intimidated anymore. </p>

<p>I will never forget the Florida Orange Juice fiasco.</p>

7

<p>M& B</p>

<p>

</p>

<p>LOL</p>

8

<p>I always wondered about the Village People…ohhhhh</p>