<p>Read this in the NY times last week. Very disturbing. This “gossip” site started up at Duke and has spread to many other campuses. Not sure what can be done though… </p>
<p>A Crash Course in Online Gossip
By RICHARD MORGAN</p>
<p>THE post that appeared on a Juicy Campus message board on Feb. 25 was blunt and decidedly extracurricular.</p>
<p>It identified a Yale sophomore, by name, as having appeared in a pornographic movie, and linked to a Web site that showed him engaging in explicit acts with three other men. The post had about 900 views in its first few days (about 5,300 undergraduates attend Yale).</p>
<p>After learning about the post from a roommate, the student spent most of that evening panicked and dispirited. In the days that followed, he pored over study materials for his midterm exams and did his best to focus on his coming spring vacation. Im trying to zone it out, he said in a telephone interview. What else could I really do?</p>
<p>Such dramas pervade Juicy Campus, an eight-month-old Web site (JuicyCampus.com) that cultivates and distributes gossip across a network of 59 college campuses. Promising that all posts will be anonymous, it allows students to participate in a collegiate version of celebrity gossip sites like TMZ.com and PerezHilton.com; it is a dorm bathroom wall writ large, one that anyone with Internet access can read from and post to.</p>
<p>For students who have been identified by name on Juicy Campus, the results can be devastating. In a tearful phone conversation, a 21-year-old junior at Baylor who majors in public relations recounted her experience when her name surfaced on the site in a discussion about the biggest slut on campus.</p>
<p>Im trying to get a job in business, she said. The last thing I need or want is this kind of maliciousness and lies about me out there on the Internet.</p>
<p>Without registering, anyone can post to the site, where messages are tagged with keywords Harvard, spring break, overheard on campus for easier in-site searching.</p>
<p>Messages skew toward discussions of Greek societies and students sex lives: hottest fraternities, sluttiest sororities, and who gave herpes to whom. The sites most-viewed forums usually trade in gossip at small colleges with strong fraternity and sorority systems.</p>
<p>Juicy Campuss single most popular post seeks to identify the most promiscuous sorority sister at the University of Californias Irvine campus.</p>
<p>Ashley Rose, a junior, was more annoyed than upset to discover that she was named in the post. Its amusing, really, she said. Its all so exaggerated and extreme that you kind of know its a lie. Its a site for cowards and melodramatic people.</p>
<p>Under Juicy Campuss terms and conditions, users agree not to post anything unlawful, threatening, abusive, tortious, defamatory, obscene, libelous, or invasive of anothers privacy.</p>
<p>To reiterate that point, Matt Ivester, the sites founder, recently declared on his sites official blog that hate isnt juicy, and attached an exculpatory note from his legal team.</p>
<p>Mr. Ivester, a 2005 graduate of Duke, declined requests for interviews and did not respond to e-mailed questions. In February he told The Daily Bruin, a student newspaper at the University of California, Los Angeles, that Juicy Campus was part of a trend toward gossip 2.0 and that he found it pretty entertaining.</p>
<p>The Sigma Phi Epsilon fraternity has been crucial to the success of the site and of Mr. Ivester (whose Facebook profile photo shows him wearing a fraternity T-shirt and cap). When he founded Juicy Campus in August 2007, he asked his fraternity brothers across the country to provide feedback on how the site was organized and to offer material for some of its earliest posts.</p>
<p>But now many of these same fraternity brothers are part of the backlash against the site. I dont see any value in it, said Aulden Burcher, a senior at Duke, a member of Sigma Phi Epsilon and a friend of Mr. Ivesters. Look at what it does to the Greek system: rankings, sex, drugs, what happened at parties. Nobody is made better by it.</p>
<p>Some student bodies are trying to ban Juicy Campus from their campus. Last month the student government at Pepperdine, in Malibu, Calif., passed a resolution urging the administration to prohibit access to the site.</p>
<p>Looking back, it was a mistake, said Austin Maness, a senior who wrote the resolution but now feels that it only increased students awareness of Juicy Campus. Curiosity killed the cat, he said, and everyone started going to the site.</p>
<p>Similar bans are being discussed at Columbia and Yale, and by the Greek systems at the University of Californias 10 campuses.</p>
<p>In situations where Juicy Campus posts have crossed the boundary from nuisance or harassment to outright threat, the site has cooperated with authorities. In December, Carlos Huerta, a senior at Loyola Marymount University, in Los Angeles, posted a message on Juicy Campus alleging that he would start a shooting spree on campus. At the request of the police, Mr. Ivester traced the threat to Mr. Huerta, who was arrested and released without charges.</p>
<p>Authorities can also intercede without Mr. Ivesters cooperation, as occurred last week when a similar message appeared, written by somebody wondering if he could get his classes canceled by starting a shooting spree. The police traced the post to George So, a junior at Colgate University, who was arrested and charged with second-degree aggravated harassment and released on $1,000 bail.</p>
<p>For many students who have been written up on Juicy Campus, even those who are accustomed to posting provocative pictures on Facebook photo albums and drunken videos on YouTube, the experience has been a formative lesson that an online reputation is as much a part of ones permanent record as a grade-point average or a credit score.</p>
<p>Juicy Campus is really just an exclamation point following everything thats already been going on, said Daniel J. Solove, an associate professor of law at George Washington University who specializes in online privacy.</p>
<p>College students, he said, arent thinking about the consequences because they havent experienced them yet and because they werent warned by their parents, who didnt experience them, either.</p>
<p>Despite their distaste for the site, some legal experts believed Juicy Campus could not be sued for gossip posted by its users.</p>
<p>Legally, Juicy Campus is fully, absolutely immune, no matter what it runs on its site from users, just like AOL is not responsible for nasty comments in its AOL chat rooms, said Michael Fertik, a graduate of Harvard Law School and the founder of reputationdefender.com, a service that helps clients remove defamatory material about themselves from the Internet.</p>
<p>But he added that the Communications Decency Act of 1996, which provides the site legal protections, was functionally Mesozoic in the blogging age. Juicy Campus, he said, is not encouraging people to be themselves, its encouraging people to be the worst version of themselves.</p>
<p>Even if such options were open to him, the Yale student whose pornographic past was exposed on Juicy Campus said he would probably not take action against the site. Revenge means focusing on someone else, when what I need to do is take care of myself, he said. Im not a gossip person, which means Im not a counter-gossip person, either.</p>
<p>The day after his history was revealed, he changed the photograph on his Facebook profile to one of himself giving viewers a halfhearted thumbs up.</p>