a little problem with the new marketing campaign

Parents Forum
1

<p>I honestly don’t mean to offend anyone with ties to Drake, which I have heard is a very nice school. But really:</p>

<p>[Great</a> moments in collegiate marketing: Drake University’s ‘D+’ campaign | The Upshot Yahoo! News - Yahoo! News](<a href=“http://news.yahoo.com/s/yblog_upshot/20100903/od_yblog_upshot/great-moments-in-collegiate-marketing-drake-universitys-d-campaign]Great”>http://news.yahoo.com/s/yblog_upshot/20100903/od_yblog_upshot/great-moments-in-collegiate-marketing-drake-universitys-d-campaign)</p>

2

<p>It gets attention, which is the mark of a good ad campaign, I guess…</p>

3

<p>Reminds me of the marketing plan that tried to sell the Chevy Nova in Spanish speaking countries.</p>

<p>Drake might just get the applicants it’s cast a net for - those who have a lot of D+'s and think they’ve found an institution that appreciates them.</p>