<p>How is the advertising curriculum at UF? will i be able to take it to an artistic direction?</p>
<p><a href=“http://www.jou.ufl.edu/academic/adv/default.asp[/url]”>http://www.jou.ufl.edu/academic/adv/default.asp</a></p>
<p>ADV 3203 - Introduction to Advertising Design and Graphics</p>
<p>An introduction to visual communication theory and methodology, principles of design and production processes. Lectures include such topics as symbols, visual perception, conceptualization and layout stages, design principles, typography, illustration and imaging, color and color reproduction, print production, printing processes, computer graphics, video production and graphics.</p>
<p>ADV 4101 - Copywriting and Visualization</p>
<p>Application of creative strategy for print and electronic media. Emphasis placed on the development of creative concepts. Requires preparation of advertisements including rough layouts and storyboards.</p>
<p>ADV 4102 - Advanced Copywriting</p>
<p>Advanced course in the application of creative strategy for print and electronic media requiring preparation of advertisements. Emphasis placed on research, planning, development of creative concepts, writing, and design.</p>
<p>Required Core Courses<br>
ADV 3000* Elements of Advertising 3
ADV 3001 Advertising Strategy 3
ADV 3203 Intro to Advertising Design & Graphics 3
ADV 3501 Advertising Research 3
ADV 4101 Copywriting and Visualization 3
ADV 4300 Media Planning 3
ADV 4800 Advertising Campaigns 3
MAR 3023* Principles of Marketing 4
MMC 4200 Law of Mass Communication 3
STA 2023* Intro to Statistics I 3
-or-<br>
STA 2122 Statistics for the Social Sciences 3
Total 31</p>