@momofthreeboys: Agreed.
Especially in a state like OH with an abundance of colleges, a declining HS population, and OSU rising from open admissions a few decades ago to being an above-average flagship the competition is fierce among colleges.
The HS population is flat or declining in both the Midwest and Northeast, but Northeasterners seem to have both a greater and more inelastic demand for LACs (and privates in general).
That has almost nothing to do with the quality of the education or experience.