@417WHB , our school talked about fit to students, parents and anyone who would listen. And I suspect most CC feel like their strong suit is fit. Most kids stayed focused on fit, which includes affordability.
But my counsel is that the CC may be getting pressure from other places, including the school and the type-A parents. Rest assured, they are out there!
So if fit is important, make sure they know that. Your kid will no doubt be one they are happy to work with. I can only imagine how frustrating anything else must be!