AP LANG Synthesis Essay Help

How would you develop: an argument that supports individuality. I am confused in the part of the prompt that stresses using an issue to argue?
link to prompt and sources: https://secure-media.collegeboard.org/apc/ap09_frq_english_language_formb.pdf

just use real world or personal experiences

use logic, reasoning & examples

AP exams are over so new responses are meaningless. Closing