<p>“The only reason that those schools have the advantage in a global marketplace is that no one challenges the status quo and says, “Hey! These other schools are really great, too!””</p>
<p>Maybe…but there’s probably a small and finite number of schools that can have great global brands, just as there’s a small and finite number of soft drinks, movie stars, or shoe designers that have great global brands. There just isn’t room for that many Angelina Jolies in everyone’s consciousness around the world, even with people saying “Rachel Weisz is a great movie star, too!” If one brand starts to fade, another can take its place, but it’s rare for 30 brands to share the top of the marketplace, even when their products are equal.</p>