This suggests that a school like University of Alabama with a large fraternity and sorority scene and spectator sports (football) scene in a place where political attitudes against LGBTQ and visible minorities could have meaningful negative impact on quality of life would not be a particularly good non-academic fit for your student.
Of course, students under tight cost constraints may have to put up with that (although other schools with different non-academic characteristics may also be available at a similar or lower net price), but students with less tight cost constraints may find other options more attractive even at higher net prices.