From today forward, YOU are the language police. From today forward, these are the words never to say again.</p>
<p>NEVER SAY: Government<br>
INSTEAD SAY:Washington</p>
<p>The fact is, most Americans appreciate their local government that picks up their trash, cleans their streets, and provides police and transportation services. Washington is the problem. Remind voters again and again about Washington spending, Washington waste, Washington taxation, Washington bureaucracy, Washington rules and Washington regulations.</p>
<p>NEVER SAY:Tax Reform<br>
INSTEAD SAY:Tax Simplification</p>
<p>While a majority of Americans are generally in favor of tax reform, one-third of the population fears that they would end up paying more in taxes if the tax code was in fact reformed. </p>
<p>NEVER SAY:Inheritance or Estate Tax
INSTEAD SAY:The Death Tax</p>
<p>If you want to kill the estate tax, call it a death tax.</p>
<p>NEVER SAY:A Global Economy/Globalization/Capitalism<br>
INSTEAD SAY:Free Market Economy</p>
<p>instead of talkng about the principles of globalization, instead emphasize the value and benefits of a free market economy. </p>
<p>NEVER SAY:Outsourcing<br>
INSTEAD SAY:Taxation, Regulation, Litigation, Innovation, Education</p>
<p>We should NEVER use the word outsourcing because we will then be asked to defend or end the practice of allowing companies to ship American jobs overseas. Rather, we should talk about the root cause why any company would not want to hire the best workers in the world And the answer: over-taxation, over regulation, too much litigation, and not enough innovation or quality education.</p>
<p>NEVER SAY: Drilling for oil
INSTEAD SAY: Exploring for energy</p>
<p>When you talk about energy, use words like responsible and balanced and always address your concern for the environment.</p>
<p>NEVER SAY: Tort Reform
INSTEAD SAY: Lawsuit Abuse Reform</p>
<p>If you really want to make your case, add the word frivolous.</p>
<p>NEVER SAY:Trial Lawyer<br>
INSTEAD SAY:Personal Injury Lawyer</p>
<p>If you want to get the full bang for the buck, call them predatory personal injury lawyers.