It’s really not a “scholarship” - it’s a marketing ploy. The institution in question is run by a for-profit company. They have lots of special deals at this link - https://www.artinstitutes.edu/atlanta/tuition-aid/scholarships
This is a brief and older article but it points out the difference between non-profit and for-profit art schools:
https://www.huffingtonpost.com/daniel-grant/forprofit-art-schools-on-_b_865489.html