Carleton vs Colgate vs St Olaf

I have narrowed down my list of schools to these three. St Olaf may not be in the same league as Carleton/Colgate, but they offered me a nice scholarship. I am from the Pacific Northwest. Anyone have any thoughts?

What are your areas of academic and extracurricular interest? Are you looking for a certain vibe to the student body/college community? is the merit scholarship significant enough that it just makes sense to choose St. Olaf?